Logo Black/White - Horizont
Protection zone
50 % of the logo’s height
It is the space around the logo where no surrounding graphic elements (other logos, texts, images, page margins, etc.) should interfere, to prevent the brand from being compromised. The logo is most often found in the context of other elements, from which it distances and differentiates itself thanks to the protective zone space.
Things to avoid
The black and white version is ideal for use in situations with limited printing capabilities (fax, printing on monochromatic materials, stamps, embossing, engraving).
If you are using the black and white version, stick to it throughout the entire logo—do not add random color accents.
The black and white logo should be truly black and white, with no shades of grey, to maintain clarity and simplicity.
The black and white logo must always be clearly legible. This means ensuring sufficient contrast between the black and white parts so that the logo elements are not lost.
These versions are used wherever the color version of the logo is not sufficiently legible.
The general rules for logo usage remain the same as with the color version.
Do not use shadows
Do not rotate the logo
Do not recolor the logo
Do not deform or change the original proportions of the logo